KNOW-YOUR-LIMIT
Alcohol? Know your limit is a governmental awareness campaign of german BZgA (Bundezentrale für gesundheitliche Aufklärung). Spotlite on for alcohol connected health and social questions. The countrywide city tour combines internet, public multimedia and personal consultancy by trained tour guides. Campaign partner: Hansen Kommunikation Cologne.
Firecube Public Multimedia: Interactive floor projection (4 beamer composing), 2 info terminals, 2 multi touch tables. The clou: Grace to multi touch technology up to eight users navigate simultaniously - same time, same table. 3D animations, individual questions and personalization options as e.g. life age or gender generate various wow and learn effects.
BZGA Bundeszentrale f. gesundheitl. Aufklärung
OUR PART
- 2 x multi touch
- application & design
- 4 beamer floor projection
- application & design
- 2 info terminals
- applications & design
RESULT
Low-threshold addiction prevention without a wagging finger! Info terminals, floor projection and info tables make the message reach the adressed audience. High acceptance-rates for a sophisticated topic.
ORGAN AMBASSADOR
with Organpaten werden the governmaental BZgA (german office of health education) campaign for organ donation. Reason why: a mayor part of the people looking positively on organ donation, are not registered as donators. An Internet assistet road show threw german major cities is meant to create public attention and to mobilize volonteers. Campaign partner: Hansen Kommunikation Cologne.
Firecube Public Multimedia. 2 multi touch tables in connection with 2 info terminals present textual, image and video content, the interactive floor projection (puzzle / composing with 4 beamers) appoaches the topic in ways of serious gaming.
BZGA Bundeszentrale f. gesundheitl. Aufklärung
OUR PART
- 2 X multi touch
- application & design
- 4 beamer floor projection
- application & design
- 2 info termials
- application & design
RESULT
Multi touch, projection and info terminals inform and involve the targeted public and press people. Emerging Dialogue and Recruitment of so-called Organpaten, ambassadors of the organ donation idea. A splendid media-response reveals big success in concern of PR objectives..
FOLLOWING BUBBLES
Panasonic's D-IMager,is a professional tracking system, forseen for professional use. D-IMager's individual tracking even succeeds under difficult light conditions.The operating system comes from omek, Firecube Public Multimedia stands for the audience appealing application.
Following Bubbles represents an interactive eyecatcher in a class of it's own. The interactive effect is made up of virtual bubbles, which follow the visitors walk along a line of monitors.This digital signage innovation is able to register and track several indiviuals simultaniously.
PANASONIC
OUR PART
- creative application
- system integration
RESULT
Following Bubbles achieved extremely high attention values on Amsterdam's ISE, innovation expo and congress platform. The interactive atraction led to an increasingly high number of customer queries directly on Panasonic's exhibition stand.
Appart of textual messages the Following Bubbles application works also for other content as e.g. illustrations or video sequences.
DIGITAL SHOP WINDOW
A shop window is so much more than just a vitrine. It's a powerful interface, communicating with the people on the street ... and due to this one of the most important promotional tools in sales marketing. To attract customers and to enhance turnovers!
Location: The Heilbronn style store Protect Your Style. The interactive display is based on 3D camera tracking, on new SMART 2.0 software and on retrojection on a special transluscent foil. Embedded QR Codes lead directly to the Protect Your Style internet store, where product and price informations for each pair of shoes are provided.
PROTECT YOUR STYLE
QR code intergrated, interactive shop window Heilbronn
OUR PART
- Conception
- Creative application
- QR Code feature
RESULT
Due to easy to use do-it-yourself design templates the shop owners individualize the programmed interaction with propietary images and QR codes fitting to the pair of shoes.
High values in public and customer awareness: a sales activating testimonial campaign (local celebrities) with hightech appeal (QR Code), accords to the store's trendy image. The Protect Your Style's spectacular shop window campaign becomes talk of the town.
ROCK-4-THE-DOME
The Dome is europes biggest periodic music event. The Dome 53 opens the stage for Xavier Naidoo, Die Atzen, Unheilig and other germanwide well-known Show-Acts... in Berlin's Velodrom, where springtime temperatures invite for frisky feelings. Fashion and lifestyle brands use The Dome, for showcasing their labels to the young and enthousiastic audience.
The wellknown lifestyle brand New Yorker provides big prints and beating sounds - Firecube Public Multimedia inflames the staging with virtual pyrotechnics. The mixture of cool moves, hot beats and flaming Gold-Effect makes the young concertgoers rock. Brand stewardship par excellence.
NEW YORKER
OUR PART
- application "Gold Effect"
- system integration
Result
That's how rythm and application work together: enthosiastic faces und drawn cellphone cameras erverywhere. Multi win with interaktive public multimedia: The Users love it. And the Promotors win in means of image, PR and brand enhancement.
SMART SYSTEM
Firecube SMART is interactive Public Multimedia for do-it-yourselfers - without any program writing or coding knowledges. But with a whole lot of abilities! How does it works? It's the easy to use SMART Software which opens the box for various, breath-taking multimedia creations. Done without any external help! Easy Edit: Flexible Effekt-Templates help to realize custom-made multimedia creations within the wink of an eye. SMART System makes interaction and multimedia ideas come true!
SMART SYSTEM
MAKE YOUR CHOICE
- SMART Software
- SMART Lite Software
- SMART Kit Bundle
- SMART Kit Lite Bundle
- SMART Box Bundle
- SMART Display Bundle
CONCEPT
The idea is as simple as ambitious: to merge individuality with standard that way, that a modular toolbox for interactive multimedia comes out. A flexible SMART System with tools and bundles fitting to the diversity of professional users, their branches and budgets. Since january 2012 SMART 2.0 does not only understand Infra Read (camera), but also D-IMager und Kinect (3D sensors for tracking and gesture controle) ... what empowers a vast number of new and fascinating applications!
Easy edit: effects in the wink of an eye
A video tells better then any marketing promise! The featured videos show a number of interaction designs, created with SMART 1.0 software. Those designs could have be done by yourself - no special expertise needed. SMART 2.0 makes the creative potential still grow - without any negative side effect on the Easy Edit principle, understandable templates and creative procession the easiest way. Effect-as-effect-can is the motto - get inspired!